Not trying to stir up any "bottom feeder" or "race to the bottom" talk but I wanted to discuss an idea, in the spirit that competition is never-ending change to our biz practices.
I was talking with a photog recently who I'd seen advertising "$250". These guys are in their first year and are slammed. What surprised me is, they're not booking $250 dates. Their avg is already $800, and climbing. They use $250 as door-opener in their ads, but of course the $250 pkg is only an hour or two and not enough for practically any wedding. In fact, I heard her say "I hope nobody ever buys that $250 package."
It got me to wondering, would that tactic be good to stack some doubles. Maybe limit it to 2 hours, daytime only (must be finished by 3pm and no overtime), no lights, no video, 75 guests max, etc. It'd be a "walk in with 2 small speakers and a laptop" type gig and would be over in time to throw everything back in the car and head over to the evening's "real gig". I'm thinking $250-$350 on price.
Any initial thoughts?
I was talking with a photog recently who I'd seen advertising "$250". These guys are in their first year and are slammed. What surprised me is, they're not booking $250 dates. Their avg is already $800, and climbing. They use $250 as door-opener in their ads, but of course the $250 pkg is only an hour or two and not enough for practically any wedding. In fact, I heard her say "I hope nobody ever buys that $250 package."
It got me to wondering, would that tactic be good to stack some doubles. Maybe limit it to 2 hours, daytime only (must be finished by 3pm and no overtime), no lights, no video, 75 guests max, etc. It'd be a "walk in with 2 small speakers and a laptop" type gig and would be over in time to throw everything back in the car and head over to the evening's "real gig". I'm thinking $250-$350 on price.
Any initial thoughts?